Last week WorldNet TPS launched a new corporate website. The new site has a modern look and feel, provides detailed information about the services provided by WorldNet and includes a partner’s section and a developer’s lounge. As well as an integrated twitter feed the new site also features a corporate blog. It's not yet clear if this blog will be used as a platform issuing press releases or if it will be used for discussions relating to online payments or a combination of both. Hopefully it is a combination of both :)

The new website contains a labs section that details research and experimental projects that WorldNet are working on. Currently there are four projects listed, two in particular I find interesting.

An iPhone Payments Library that allows developers to build credit and debit card payments into their iPhone applications. WorldNet will be hot on the heels of PayPal who recently released a beta version of their own mobile payments library to US merchants.

The Payments Analytics Application is a data visualisation tool that will allow WorldNet clients to view their payment data in real-time. Google Analytics and Statcounter are two useful tools for gaining an insight in your visitors browsing habits. Information gained from such analytic tools allow website owners to optimise their sites to best meet needs and expectations of their visitors. If the equivalent information could be provided about online payments in real-time then it could be very useful for Irish e-commerce sites.

I will be bookmarking the labs page so I can follow the progression of these projects.

Dave

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Web developers have always been early adopters for new web technologies and social media has been no different. As a result, social media sites have become good platforms to engage with developers. Realex Payments have a tradition of engaging with developers by sponsoring and attending events within the community such as the recent Web Awards. Over the past 6 months Realex have also expanded efforts to engage with developers more often through their commitment to social media, they now actively use Twitter, Facebook and LinkedIn.

Speaking recently at UCD, Colm Lyon, founder and CEO of Realex Payments, spoke about scaling up Internet businesses in Ireland and how Realex Payments are now connecting with developers more and more through social media.

UCD Smurfit School's 'Beyond Borders - Going International with your Business' conference

Of course, though social media can go some way to narrowing the gap between an organisation and a community it wishes to connect with, there is no substitute for a relaxed, informal evening to help solidify relationships. Realex Payments are holding a web developer drinks evening in Dakota in Dublin on Wednesday, 2nd December. It will be an informal evening, with food and drinks sponsored by Realex, a chance to network with other web developers and also an opportunity to get to know Realex staff in a more informal setting. It is also worth mentioning that Realex have a partner referral programme paying a referral fee of €50 for each new client you refer as a Realex partner. The referral fee is payable when the the client goes live. The referral programme also has advantages for web developers other than monetary. When you signup to the referral programme you will be listed on the Realex Payments website, where you can include contact details, email and logo.

If you are interested in attending the web developer drinks evening you can DM any of the Realex staff on Twitter or else contact them via email. Similarly you can contact them about the Referral programme by phone, Twitter or email.

Dave

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Related Blog Posts:

• More businesses go online - Realex report record online payment signups
• Realex Payments launch RealPay package for Irish SMEs
• Realex Payments Launch Online Payments Website at IIA Congress